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Beyonce and Bibi McGill perform at Pepsi Super Bowl XLVII Halftime Show, photo by Christian Petersen
Curators:
Rock & Roll Hall of Fame
Duration:
1 Hours
Floor:
Level 0
Sponsor:
Pepsi logo

The Biggest Show On Turf
55 Years of Halftime Shows

As Cleveland gets ready to host the 86th annual NFL Draft, the Rock & Roll Hall of Fame introduces an exhibit that honors the dynamic history of the Super Bowl Halftime Show and its legendary performers. The Biggest Show on Turf: 55 Years of Halftime Shows, presented by Pepsi.
About the Exhibit

OPENED: April 23 2021

CLOSES: September 2021

The Super Bowl is the most viewed television event of the entire year, and more people watch the Pepsi Super Bowl Halftime Show than the game. With a worldwide audience that exceeds 100 million, the Pepsi Super Bowl Halftime Show remains one of the rare events that people still enjoy together in real-time, and the power of this shared experience cannot be overstated.

With a duration of approximately 12 ½ minutes, the Halftime Show continually outdoes itself and becomes part of our cultural history on the grandest scale - and on the biggest stage in the world. It is quite literally “the biggest show on turf.” 

Poster

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Exhibit Preview: The Biggest Show on Turf

Exhibit Preview: The Biggest Show on Turf

Bono at Super Bowl XXXVI February 3, 2002, New Orleans, Louisiana. Photo by KMazur/WireImage, Courtesy of Getty Images.  Bono was featured on the cover of the March 4, 2002 issue of TIME Magazine in the same jacket and same iconic pose.
Bono at Super Bowl XXXVI February 3, 2002, New Orleans, Louisiana. Photo by KMazur/WireImage, Courtesy of Getty Images. Bono was featured on the cover of the March 4, 2002 issue of TIME Magazine in the same jacket and same iconic pose.
Bono of U2 Jacket, 2002.  Design by Todd Lynn, Collection of U2. Bono wore this jacket during the band’s performance at the Super Bowl XXXVI Halftime Show on February 2, 2002. The band played three songs and paid tribute to the victims of the September 11 attacks, which occurred in the US five months earlier.
Bono of U2 Jacket, 2002. Design by Todd Lynn, Collection of U2. Bono wore this jacket during the band’s performance at the Super Bowl XXXVI Halftime Show on February 2, 2002. The band played three songs and paid tribute to the victims of the September 11 attacks, which occurred in the US five months earlier.
The Weeknd Outfit, 2021. Design by Matthew M. Williams for Givenchy and Lila Nikole.  The Weeknd invested $7 million of his own money into the Pepsi Super Bowl LV Halftime Show in order to ensure his artistic vision would be achieved. "I was inspired to help my artist bring his vision to life by creating magic in a time of chaos and uncertainty,” said designer Lila Nikole.
The Weeknd Outfit, 2021. Design by Matthew M. Williams for Givenchy and Lila Nikole. The Weeknd invested $7 million of his own money into the Pepsi Super Bowl LV Halftime Show in order to ensure his artistic vision would be achieved. "I was inspired to help my artist bring his vision to life by creating magic in a time of chaos and uncertainty,” said designer Lila Nikole.
Nicki Minaj and Madonna at Super Bowl XLVI. "This is a Midwestern girl’s dream to be performing at the Super Bowl Halftime Show," said Madonna ahead of her performance. "In over 25 years of performing that I've done, I have never worked so hard or been so scrupulous or detail-orientated or freaked out."
Nicki Minaj and Madonna at Super Bowl XLVI. "This is a Midwestern girl’s dream to be performing at the Super Bowl Halftime Show," said Madonna ahead of her performance. "In over 25 years of performing that I've done, I have never worked so hard or been so scrupulous or detail-orientated or freaked out."
Beyonce’s critically acclaimed Halftime Show performance during Super Bowl XLVII featured her live vocals and included a reunion with her former Destiny’s Child bandmates.
Beyonce’s critically acclaimed Halftime Show performance during Super Bowl XLVII featured her live vocals and included a reunion with her former Destiny’s Child bandmates.
H.E.R. Electric Guitar, c. 2021   Fender H.E.R. Stratocaster   Courtesy of H.E.R.   . The H.E.R. Signature Stratocaster® was designed to the artist’s specifications with a distinctive look and exceptional tone; it features Fender Vintage Noiseless™ pickups, a 1-ply anodized aluminum pickguard and an alder body finished in stunning Chrome Glow inspired by her favorite nail polish color.
H.E.R. Electric Guitar, c. 2021 Fender H.E.R. Stratocaster Courtesy of H.E.R. . The H.E.R. Signature Stratocaster® was designed to the artist’s specifications with a distinctive look and exceptional tone; it features Fender Vintage Noiseless™ pickups, a 1-ply anodized aluminum pickguard and an alder body finished in stunning Chrome Glow inspired by her favorite nail polish color.
Tom Petty performs at Super Bowl XLII. Photo by Karl Mondon, MCT Tribune News Service via Getty Images
Tom Petty performs at Super Bowl XLII. Photo by Karl Mondon, MCT Tribune News Service via Getty Images
Super Bowl XXVII Jacket, 1993. Design by Jeff Hamilton, Collection of the Pro Football Hall of Fame. Michael Jackson’s iconic performance was a ratings success and a watershed moment for the Halftime Show, ensuring that future shows would provide a must-watch musical spectacle boasting superstar artists.
Super Bowl XXVII Jacket, 1993. Design by Jeff Hamilton, Collection of the Pro Football Hall of Fame. Michael Jackson’s iconic performance was a ratings success and a watershed moment for the Halftime Show, ensuring that future shows would provide a must-watch musical spectacle boasting superstar artists.
Luther Vandross Jacket, 1997. Design by Carl Banks, Collection of the Pro Football Hall of Fame. Luther Vandross wore this jacket while performing the National Anthem at Super Bowl XXXI. Rolling Stone lauded Vandross’ National Anthem performance as one of the best of all time, noting that he “put a tiny bit of swing into” it.
Luther Vandross Jacket, 1997. Design by Carl Banks, Collection of the Pro Football Hall of Fame. Luther Vandross wore this jacket while performing the National Anthem at Super Bowl XXXI. Rolling Stone lauded Vandross’ National Anthem performance as one of the best of all time, noting that he “put a tiny bit of swing into” it.
Shakira Super Bowl LIV Ensemble Cast Masks, 2020.  Collection of Kristen Patterson “KP” Terry.   These masks were worn by the dancers who carried Shakira for her stage dive into the crowd during her Pepsi Super Bowl LIV Halftime Show. Shakira commissioned the Carnival masks from craftspeople in her hometown of Barranquilla, Columbia.
Shakira Super Bowl LIV Ensemble Cast Masks, 2020. Collection of Kristen Patterson “KP” Terry. These masks were worn by the dancers who carried Shakira for her stage dive into the crowd during her Pepsi Super Bowl LIV Halftime Show. Shakira commissioned the Carnival masks from craftspeople in her hometown of Barranquilla, Columbia.
More About The Biggest Show On Turf

“The Super Bowl is always the most watched television event of the year – and more fans watch the Halftime Show than the game – a massive cultural moment!” said Greg Harris, President & CEO, Rock & Roll Hall of Fame. “The modern halftime show has served as a massive platform for these amazing artists, including numerous Hall of Fame Inductees. Rock & roll and sports are intertwined, and we are excited to celebrate this shared moment and the legendary artists, creatives and crews who delivered these memorable performances.”

The Super Bowl Halftime Show is the most watched musical event in the world. Each halftime performance comes with a different vision and approach. Whether it’s Bruce Springsteen’s dynamic performance with minimalist staging, Bruno Mars’ 1950’s-style R&B revue, the Las Vegas-style showgirl spectacular from Jennifer Lopez and Shakira, or Prince’s rain-soaked stage in the shape of his iconic trademark symbol – they all become distinctive and historic events of our time.

ROCK HALL EDU
Join Rock Hall EDU

Teachers, parents and guardians can check out artist spotlights and score points with kids as they create a Super Bowl Halftime Show or costume of their own with a new Super Bowl Halftime Show collection on Rock Hall EDU, Powered by PNC. Create your free account at edu.rockhall.com.

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